250 E HWY 67, DUNCANVILLE, TX, 751374429
$30,837,040
2025 Appraised Value
↑ 1.1% from prior year
EXECUTIVE SUMMARY: BELLA RUSCELLO
Bella Ruscello is a fairly priced, stabilized asset trading 165 basis points above the Dallas submarket cap rate ($30.8M / 5.59% cap vs. 7.25% market average), with no margin for operational or market deterioration and limited upside. The property sits in a workforce-housing submarket ($71.9K median income) where $1.4K rent achieves strong affordability (28.1% ratio) and commands modest premium-to-market positioning on two-bedroom units, but car-dependent location (Walk Score 36, no transit) and management volatility—evidenced by 15.8% one-star reviews tied to operational inconsistencies—create execution risk on retention and velocity. Near-term supply pressure is immaterial (0.54% from direct pipeline), but the submarket shows permit activity across four projects with staggered delivery through 2026, posing downside if leasing softens. Unit renovation bifurcation (12 units modernized post-2016, ~30-40 units in 2005-2015 condition) presents $360K–$720K reposition upside, though marginal on a $30.8M valuation. Watch-list: Current ownership has captured significant markup; acquisition only merits pursuit if repriced to submarket cap rates (~$19.1M) or if operational tightening and selective unit upgrades can justify premium positioning.
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Live it. Love it.™
Welcome to Bella Ruscello, a premier 216-unit apartment community located just off Highway 67. Nestled behind the Waterview Park Shopping Center, our residents enjoy unparalleled convenience for shopping and daily needs. Established in 2007, Bella Ruscello offers modern open-concept one and two-bedroom floor plans, each featuring breakfast bars, outdoor storage closets, and expansive walk-in closets. Our residents relish in comfort and convenience with spacious apartments that boast hardwood-style flooring, custom cabinetry, cutting-edge smart home technology, and generous closet space.
Bella Ruscello presents a Class B asset with meaningful value-add potential through selective unit upgrades. While 89.7% of analyzed spaces show excellent condition, the property exhibits a bifurcated renovation timeline—12 units captured 2016-2020 upgrades (white quartz, stainless steel, modern cabinetry), but 7 units remain in their 2005-2015 original state with honey oak cabinets and standard finishes. The kitchen sample shows white quartz countertops and stainless appliances have become the property standard post-2016, yet approximately 15-20% of the 184-unit portfolio likely retains dated finishes. Resort-quality amenities (pool, spa, landscaping) and fresh exterior conditions support premium positioning, but a full unit modernization push could drive NOI uplift—targeting the ~30-40 unrenovated units with standardized $12-18K kitchen/bath packages would efficiently move the asset toward Class A comps.
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Location Profile Misaligned with Rental Positioning
Walk Score of 36 and zero transit access position this property as car-dependent, limiting appeal to transit-reliant renters and constraining leasing velocity during economic downturns. Duncanville's suburban isolation—with minimal nearby amenity density and no public transportation—targets price-sensitive renters without lifestyle flexibility, yet $1,436.50/month rent suggests garden-style positioning that typically commands walkable, amenity-rich locations. This geographic mismatch creates downside risk if the submarket cannot absorb 184 units at this rent level or if tenant retention deteriorates due to limited alternative transportation and entertainment options.
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Pipeline supply poses minimal immediate risk to Bella Ruscello: 1 unit in nearby construction represents 0.54% of the 184-unit asset, immaterial to occupancy dynamics. However, the permit activity across four projects (Hampton Rd, Wheatland Rd, Westmoreland Rd, Corral Dr) suggests broader submarket development momentum that warrants monitoring, particularly given the deteriorating vacancy trend already underway. The permits span filing dates from July 2022 through March 2026, indicating a staggered delivery pipeline rather than concentrated supply shock, though without unit counts on these projects, the true competitive pressure remains opaque. Given the submarket's weakening fundamentals, even modest new supply could pressure rents near-term.
| Distance | Address | Description | Status | Filed |
|---|---|---|---|---|
| 2.7 mi | 7100 W WHEATLAND RD | QTEAM MEETING TBD A 90 unit apartment complex with leasin... | Payment Due | Feb 18, 2026 |
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Bella Ruscello trades at a 5.59% implied cap rate—165 basis points below the 7.25% Dallas submarket average—signaling a stabilized, premium-priced asset rather than value-add. NOI per unit of $9.4K sits in the upper-middle range relative to Class B stock, but the 45% opex ratio is lean, leaving limited margin for operational underperformance. The implied valuation of $30.8M aligns with the appraised value, suggesting fair pricing to market comps; however, the submarket benchmark of $104K per unit implies this property should trade closer to $19.1M if repriced at market cap rates, indicating current ownership has captured significant mark-up premium. At 1.1% vacancy, this asset is fully stabilized with minimal operational upside.
Estimated from loan records, rental listings, and appraisal data using industry-standard assumptions.
Computed from nearby properties within 3 miles of similar vintage
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Bella Ruscello: 184-unit garden-style apartment community built in 2007 in Duncanville with 3-story wood-frame construction and brick exterior. Net leasable area of 148.2K SF supports a mix of one- and two-bedroom units finished to excellent condition with smart home technology, vinyl flooring, and soaking tubs. Detached garages and covered parking provide parking diversity; gated access, dog park, and waterfront/hiking trail proximity support the amenity package. Located off Highway 67 adjacent to Waterview Park Shopping Center in a car-dependent area (Walk Score 36), with pet policy allowing up to three animals and no utilities included in rent.
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Bella Ruscello is pricing competitively but shows minimal leasing velocity. With only 2 active listings across 184 units (1.1% availability), the property is essentially at stabilization, though the tight listing count limits visibility into recent absorption trends. One-bedroom units command a 1.3% premium to submarket ($1,280 vs. $1,264), while two-bedrooms trade 4.1% above market ($1,593 vs. $1,530), suggesting strong product-market fit in the larger unit mix. Absence of concessions data and single snapshot date prevent assessment of rent momentum or market softening.
Estimated from listed vacancies vs total units
Min/avg/max asking rents from property website
| Unit | Beds | Baths | Sqft | Rent | Status | Listed | Days |
|---|---|---|---|---|---|---|---|
| 2BR | — | $1,593 | Active | Mar 20 | — | ||
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Mar $1,593
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| 1BR | — | $1,280 | Active | Mar 20 | — | ||
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Mar $1,280
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Affordability and rent support: The 1-mile submarket's median household income of $71.9K against a 28.1% affordability ratio comfortably supports the $1.4K average rent; however, the income distribution is heavily skewed toward the $25K–$75K cohort (48.6%), signaling primary demand from workforce renters rather than affluent tenants. Renter depth and supply tightness: Renter concentration jumps from 34.6% (1-mile) to 40.7% (5-mile), indicating the property sits in a mixed-use urban core with limited rental supply relative to the suburban ring—a favorable demand signal. Income regression in outer radius: The 3-mile submarket shows the highest median income ($80.1K) and strongest high-income concentration ($100K+: 34.6%), but income drops 6.3% moving to the 5-mile ring ($74.7K), suggesting the property benefits from proximity to a higher-wage employment node that doesn't extend uniformly outward. The workforce-housing profile (limited $100K+ penetration across all radii) caps upside pricing power but reduces renter volatility.
Source: US Census ACS 5-Year Estimates (2023) · 3 tracts (1mi)
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3 Pets Welcome
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Appraisal Analysis: Bella Ruscello
The property appreciated 1.1% YoY to $30.8M, translating to $167.6K per unit—modest growth suggesting stabilized rather than appreciating fundamentals. The improvement-to-land ratio (96.5% / 3.5%) reflects minimal redevelopment optionality; at $1.1M, the land value offers no cushion for major repositioning or ground-lease restructuring. With only one appraisal in the dataset, we lack trend visibility—a 2024 comp would clarify whether 1.1% represents steady-state appreciation or a deceleration from prior years.
| Year | Total Value | Change |
|---|---|---|
| 2025 | $30,837,040 | +1.1% |
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Upward trajectory masks underlying operational friction. The 4.1 overall rating improved from 4.7 to 5.0 over the last six months, driven by 147 five-star reviews concentrated in 2025—but this masks a persistent base of 36 one-star reviews (15.8% of total) clustering around management communication failures and enforcement inconsistencies. Recent five-star reviews consistently name specific staff members (Marilou, Mariana, David, Javier), signaling that resident satisfaction hinges on individual performance rather than systemic process, while sporadic negatives cite guest parking enforcement, call routing to third-party vendors, and gym access technology failures. The management quality improvement narrative in reviews suggests recent corrections to prior staffing issues, but the one-star concentration and operational complaints (delayed maintenance communication pre-2025, amenity access gaps) indicate underlying systems—not just personnel—still warrant due diligence on property controls and vendor management.
225 reviews total
Quiet, friendly environment. Perfect for if you have or are starting a family. So many great features! The people in the leasing office are great! They’re understanding and patient. The complex is clean and neighbors are not a problem. Another pro of leasing here is that you can utilize Amenify and it’s sooo convenient! You can get cleaning services, groceries delivered, or even handyman services. They also send you a monthly $20, which you’re free to use on anything. Including Amazon or online purchases. I highly recommend both!
Great Apartments to live in. Very nice people.
I have been a resident for several years now and I will say, the leasing team and community staff have improved tremendously over the years! The current staff, is Amazing! They care about the residents. They are always willing to try and meet needs and accommodations and are excellent at communicating. Maintenance team gets things done in a timely manner, professional, and friendly. The community is quiet and conveniently located to everything. My time living here has been an overall good experience.
Great property with some hiccups but the office staff is great. The use of Amenify with the lease is a money saver. Also the park access is amazing 🤩
Do they have a phone number? What if its an emergency? i call the number and end up talking to someone in north dakota
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