BELLA RUSCELLO

250 E HWY 67, DUNCANVILLE, TX, 751374429

APARTMENT (BRICK EXTERIOR) Garden 184 units Built 2007 3 stories ★ 4.1 (227 reviews) 🚶 36 Car-Dependent 🚌 0 No Nearby Transit 🚲 30 Somewhat Bikeable

$30,837,040

2025 Appraised Value

↑ 1.1% from prior year

EXECUTIVE SUMMARY: BELLA RUSCELLO

Bella Ruscello is a fairly priced, stabilized asset trading 165 basis points above the Dallas submarket cap rate ($30.8M / 5.59% cap vs. 7.25% market average), with no margin for operational or market deterioration and limited upside. The property sits in a workforce-housing submarket ($71.9K median income) where $1.4K rent achieves strong affordability (28.1% ratio) and commands modest premium-to-market positioning on two-bedroom units, but car-dependent location (Walk Score 36, no transit) and management volatility—evidenced by 15.8% one-star reviews tied to operational inconsistencies—create execution risk on retention and velocity. Near-term supply pressure is immaterial (0.54% from direct pipeline), but the submarket shows permit activity across four projects with staggered delivery through 2026, posing downside if leasing softens. Unit renovation bifurcation (12 units modernized post-2016, ~30-40 units in 2005-2015 condition) presents $360K–$720K reposition upside, though marginal on a $30.8M valuation. Watch-list: Current ownership has captured significant markup; acquisition only merits pursuit if repriced to submarket cap rates (~$19.1M) or if operational tightening and selective unit upgrades can justify premium positioning.

AI overview · Updated 6 days ago
Abstract Notes

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Live it. Love it.™

Welcome to Bella Ruscello, a premier 216-unit apartment community located just off Highway 67. Nestled behind the Waterview Park Shopping Center, our residents enjoy unparalleled convenience for shopping and daily needs. Established in 2007, Bella Ruscello offers modern open-concept one and two-bedroom floor plans, each featuring breakfast bars, outdoor storage closets, and expansive walk-in closets. Our residents relish in comfort and convenience with spacious apartments that boast hardwood-style flooring, custom cabinetry, cutting-edge smart home technology, and generous closet space.

Bella Ruscello presents a Class B asset with meaningful value-add potential through selective unit upgrades. While 89.7% of analyzed spaces show excellent condition, the property exhibits a bifurcated renovation timeline—12 units captured 2016-2020 upgrades (white quartz, stainless steel, modern cabinetry), but 7 units remain in their 2005-2015 original state with honey oak cabinets and standard finishes. The kitchen sample shows white quartz countertops and stainless appliances have become the property standard post-2016, yet approximately 15-20% of the 184-unit portfolio likely retains dated finishes. Resort-quality amenities (pool, spa, landscaping) and fresh exterior conditions support premium positioning, but a full unit modernization push could drive NOI uplift—targeting the ~30-40 unrenovated units with standardized $12-18K kitchen/bath packages would efficiently move the asset toward Class A comps.

AI analysis · Updated about 1 month ago

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AI Analysis

Location Profile Misaligned with Rental Positioning

Walk Score of 36 and zero transit access position this property as car-dependent, limiting appeal to transit-reliant renters and constraining leasing velocity during economic downturns. Duncanville's suburban isolation—with minimal nearby amenity density and no public transportation—targets price-sensitive renters without lifestyle flexibility, yet $1,436.50/month rent suggests garden-style positioning that typically commands walkable, amenity-rich locations. This geographic mismatch creates downside risk if the submarket cannot absorb 184 units at this rent level or if tenant retention deteriorates due to limited alternative transportation and entertainment options.

AI analysis · Updated about 1 month ago
Distance Name Category
📍 12.3 miles from Downtown Dallas
Map Notes

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Pipeline supply poses minimal immediate risk to Bella Ruscello: 1 unit in nearby construction represents 0.54% of the 184-unit asset, immaterial to occupancy dynamics. However, the permit activity across four projects (Hampton Rd, Wheatland Rd, Westmoreland Rd, Corral Dr) suggests broader submarket development momentum that warrants monitoring, particularly given the deteriorating vacancy trend already underway. The permits span filing dates from July 2022 through March 2026, indicating a staggered delivery pipeline rather than concentrated supply shock, though without unit counts on these projects, the true competitive pressure remains opaque. Given the submarket's weakening fundamentals, even modest new supply could pressure rents near-term.

AI analysis · Updated about 1 month ago
🏗️ 1 permit within 3 mi
1% pipeline
Distance Address Description Status Filed
2.7 mi 7100 W WHEATLAND RD QTEAM MEETING TBD A 90 unit apartment complex with leasin... Payment Due Feb 18, 2026
Nearby Construction Notes

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Debt Notes

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Financial Estimates

Bella Ruscello trades at a 5.59% implied cap rate—165 basis points below the 7.25% Dallas submarket average—signaling a stabilized, premium-priced asset rather than value-add. NOI per unit of $9.4K sits in the upper-middle range relative to Class B stock, but the 45% opex ratio is lean, leaving limited margin for operational underperformance. The implied valuation of $30.8M aligns with the appraised value, suggesting fair pricing to market comps; however, the submarket benchmark of $104K per unit implies this property should trade closer to $19.1M if repriced at market cap rates, indicating current ownership has captured significant mark-up premium. At 1.1% vacancy, this asset is fully stabilized with minimal operational upside.

AI analysis · Updated about 1 month ago

Estimated from loan records, rental listings, and appraisal data using industry-standard assumptions.

Sale & Valuation

Est. Sale Price
Sale $/Unit
Value YoY
+1.1%
Implied Cap Rate
5.59%
Est. Cap Rate

Operating Income

Gross Potential Rent
$3,171,792/yr
Est. Vacancy
1.1%
Submarket Vac.
8.4%
Eff. Gross Income
$3,136,902/yr
OpEx Ratio
45%
Est. NOI
$1,725,296/yr
NOI/Unit
$9,377/yr

Debt & Taxes

Taxes/Unit
$4,190/yr
Est. DSCR

Submarket Benchmarks

📊

Computed from nearby properties within 3 miles of similar vintage

Submarket Cap Rate
7.25%
Price/Unit Benchmark
$104,073
Rent/SF
$1.59/sf
Financial Estimates Notes

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Property Summary

Bella Ruscello: 184-unit garden-style apartment community built in 2007 in Duncanville with 3-story wood-frame construction and brick exterior. Net leasable area of 148.2K SF supports a mix of one- and two-bedroom units finished to excellent condition with smart home technology, vinyl flooring, and soaking tubs. Detached garages and covered parking provide parking diversity; gated access, dog park, and waterfront/hiking trail proximity support the amenity package. Located off Highway 67 adjacent to Waterview Park Shopping Center in a car-dependent area (Walk Score 36), with pet policy allowing up to three animals and no utilities included in rent.

AI analysis · Updated about 1 month ago

Property Details

Account #
220357700A06A0000
Market
Dallas County, TX
Building Class
APARTMENT (BRICK EXTERIOR)
Building Style
Garden
Construction
D-WOOD FRAME
Quality
EXCELLENT
Condition
EXCELLENT
Stories
3
Gross Building Area
180,659 SF
Net Leasable Area
148,156 SF
Neighborhood
UNASSIGNED
Last Sale
October 20, 2022
Place ID
ChIJ3SjZUfGRToYRFCqJUkjWgGE
Business Status
Operational
Enriched
2 months ago

Owner Information

Owner
VR RUSCELLO LP
Mailing Address
STE 201
RICHMOND HILL L4B 4CB, ONTARIO 000000000
CANADA
Property Notes

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Rental Performance

Bella Ruscello is pricing competitively but shows minimal leasing velocity. With only 2 active listings across 184 units (1.1% availability), the property is essentially at stabilization, though the tight listing count limits visibility into recent absorption trends. One-bedroom units command a 1.3% premium to submarket ($1,280 vs. $1,264), while two-bedrooms trade 4.1% above market ($1,593 vs. $1,530), suggesting strong product-market fit in the larger unit mix. Absence of concessions data and single snapshot date prevent assessment of rent momentum or market softening.

AI analysis · Updated 21 days ago
Submarket Rent Growth
📊 Nearby properties
Vacancy Trend
Deteriorating
📊 RentCast zip-level data
Submarket Rent/SF
$1.59/sf
📊 Nearby properties

Rent Trends

Estimated Occupancy

Estimated from listed vacancies vs total units

Asking Rent Range

Min/avg/max asking rents from property website

Available Units Over Time

Latest Scrape (Mar 20, 2026)

Rent Range
$1,280 – $1,593
Avg: $1,437
Available
2 units

Fees

Application: 0 Admin: Pet Deposit: Pet Rent Monthly:
🏠 2 active listings | 1BR avg $1,280 (mkt $1,264 ↑1% ) | 2BR avg $1,593 (mkt $1,530 ↑4% ) | Trend: No data
Unit Beds Baths Sqft Rent Status Listed Days
2BR $1,593 Active Mar 20
Mar $1,593
1BR $1,280 Active Mar 20
Mar $1,280
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Demographics

Affordability and rent support: The 1-mile submarket's median household income of $71.9K against a 28.1% affordability ratio comfortably supports the $1.4K average rent; however, the income distribution is heavily skewed toward the $25K–$75K cohort (48.6%), signaling primary demand from workforce renters rather than affluent tenants. Renter depth and supply tightness: Renter concentration jumps from 34.6% (1-mile) to 40.7% (5-mile), indicating the property sits in a mixed-use urban core with limited rental supply relative to the suburban ring—a favorable demand signal. Income regression in outer radius: The 3-mile submarket shows the highest median income ($80.1K) and strongest high-income concentration ($100K+: 34.6%), but income drops 6.3% moving to the 5-mile ring ($74.7K), suggesting the property benefits from proximity to a higher-wage employment node that doesn't extend uniformly outward. The workforce-housing profile (limited $100K+ penetration across all radii) caps upside pricing power but reduces renter volatility.

AI analysis · Updated about 1 month ago

1-Mile Radius

Population
9,176
Households
3,259
Avg Household Size
2.85
Median HH Income
$71,867
Median Home Value
$221,504
Median Rent
$1,685
% Renter Occupied
34.6%
Affordability
28.1% (rent/income)
Income Distribution
<$25k $150k+

3-Mile Radius

Population
94,730
Households
32,685
Avg Household Size
2.94
Median HH Income
$80,062
Median Home Value
$239,824
Median Rent
$1,840
% Renter Occupied
39.4%
Affordability
27.6% (rent/income)
Income Distribution
<$25k $150k+

5-Mile Radius

Population
211,530
Households
73,685
Avg Household Size
2.9
Median HH Income
$74,738
Median Home Value
$245,941
Median Rent
$1,730
% Renter Occupied
40.7%
Affordability
27.8% (rent/income)
Income Distribution
<$25k $150k+

Source: US Census ACS 5-Year Estimates (2023) · 3 tracts (1mi)

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Unit Mix Notes

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Amenities

Pet Policy

3 Pets Welcome

Amenities Notes

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Appraisal History

Appraisal Analysis: Bella Ruscello

The property appreciated 1.1% YoY to $30.8M, translating to $167.6K per unit—modest growth suggesting stabilized rather than appreciating fundamentals. The improvement-to-land ratio (96.5% / 3.5%) reflects minimal redevelopment optionality; at $1.1M, the land value offers no cushion for major repositioning or ground-lease restructuring. With only one appraisal in the dataset, we lack trend visibility—a 2024 comp would clarify whether 1.1% represents steady-state appreciation or a deceleration from prior years.

AI analysis · Updated about 1 month ago
Year Total Value Change
2025 $30,837,040 +1.1%
Appraisal Notes

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Google Reviews

Upward trajectory masks underlying operational friction. The 4.1 overall rating improved from 4.7 to 5.0 over the last six months, driven by 147 five-star reviews concentrated in 2025—but this masks a persistent base of 36 one-star reviews (15.8% of total) clustering around management communication failures and enforcement inconsistencies. Recent five-star reviews consistently name specific staff members (Marilou, Mariana, David, Javier), signaling that resident satisfaction hinges on individual performance rather than systemic process, while sporadic negatives cite guest parking enforcement, call routing to third-party vendors, and gym access technology failures. The management quality improvement narrative in reviews suggests recent corrections to prior staffing issues, but the one-star concentration and operational complaints (delayed maintenance communication pre-2025, amenity access gaps) indicate underlying systems—not just personnel—still warrant due diligence on property controls and vendor management.

AI analysis · Updated 6 days ago

Rating Distribution

5★
147 (65%)
4★
22 (10%)
3★
13 (6%)
2★
7 (3%)
1★
36 (16%)

225 reviews total

Rating Trend

Reviews

Gabriela Hernandez ★★★★★ Feb 2026

Quiet, friendly environment. Perfect for if you have or are starting a family. So many great features! The people in the leasing office are great! They’re understanding and patient. The complex is clean and neighbors are not a problem. Another pro of leasing here is that you can utilize Amenify and it’s sooo convenient! You can get cleaning services, groceries delivered, or even handyman services. They also send you a monthly $20, which you’re free to use on anything. Including Amazon or online purchases. I highly recommend both!

Keona Oby ★★★★★ Dec 2025

Great Apartments to live in. Very nice people.

Tiffany Levine ★★★★★ Dec 2025

I have been a resident for several years now and I will say, the leasing team and community staff have improved tremendously over the years! The current staff, is Amazing! They care about the residents. They are always willing to try and meet needs and accommodations and are excellent at communicating. Maintenance team gets things done in a timely manner, professional, and friendly. The community is quiet and conveniently located to everything. My time living here has been an overall good experience.

Aarika Dulaney ★★★★★ Local Guide Nov 2025

Great property with some hiccups but the office staff is great. The use of Amenify with the lease is a money saver. Also the park access is amazing 🤩

spidey ★★★☆☆ Sep 2025

Do they have a phone number? What if its an emergency? i call the number and end up talking to someone in north dakota

Showing 5 of 225 reviews Load more
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Data Sources

Apify Google Places (Scraper)
Last updated: Feb 26, 2026 9 fields
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