150 W MAIN ST, RICHARDSON, TX
$48,694,450
2025 Appraised Value
PASS with Market Watch Flag
Belt + Main NC presents a structurally sound but operationally underperforming lease-up at a 340-unit, newly built Class A asset priced 5.8% below submarket comps ($143.3K vs. $151.9K per unit). The zero-leverage balance sheet and 1.2% vacancy suggest institutional hold-to-stabilize positioning, but current rents lag benchmarks by $280–$440 per 1BR unit despite resort-class finishes and 75 Walk Score; the aggressive 8-week concession package signals slower absorption than anticipated for new product. Demographic headwinds compound: while the 1-mile radius supports $1.8K rent at 18.9% affordability, the submarket is 60% owner-occupied, forcing the property to compete for 39.4% of a limited rental pool; the 3- and 5-mile rings expose deeper affordability strain (21–23% ratios) where 35% of workforce renters earn under $75K. Google ratings deteriorated from 4.3 to 3.9 in recent months, driven by operational friction (water billing anomalies, unresponsive maintenance) and move-in delays—typical of incomplete stabilization but a lease-renewal risk if unresolved. Watch for rent stabilization trajectory and operational KPI recovery over next 12 months; current pricing reflects lease-up execution risk rather than fundamental value destruction, but portfolio fit depends on sponsor's stabilization timeline and IRR thresholds in a moderating Dallas multifamily market.
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Richardson's new downtown experience
Luxury apartments designed for modern living with open-concept layouts, floor-to-ceiling windows, private balconies/patios, premium finishes including quartz countertops and spa-inspired bathrooms. All apartments include full-size washer/dryer, keyless entry, and smart thermostats. Located in Richardson's Core District with walkable access to restaurants, retail, and wellness options. Surrounded by dining, cafés, DART rail stations, major employers, schools, grocery stores, and healthcare facilities.
Interior Finishes Position Property as Class A New Construction
All 340 units reflect consistent 2021–present finishes with white shaker cabinetry, quartz countertops (predominantly white with gray veining), and mid-to-premium stainless steel appliances across 10+ kitchens sampled. Lighting is contemporary throughout (recessed, pendant, mixed), and bathrooms feature subway tile, frameless glass enclosures, and floating vanities—zero evidence of partial renovation or dated stock. This is a fully coordinated, newly built asset with no deferred maintenance red flags across the 59-photo sample.
Amenity Quality and Exterior Align with Class A Positioning
The resort-style pool complex (tiered spa seating, pergolas, salt-water aesthetic), fitness center, and clubhouse finishes support premium positioning. Exterior showcases mixed-material contemporary facade (red brick, white/cream panels, metal accents) with ground-floor retail integration—typical of Class A mixed-use podium construction. Property completion at ~65% confirms this is pre-stabilized value-add, not value-creation through renovation; the upside is leasing velocity and operational ramp-up rather than unit-level capex.
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The 75 walk score supports the $1.8K rent positioning, but transit score of 45 presents a cap on tenant appeal. Richardson's car-dependent backbone—reflected in the 45 transit rating—limits this property's ability to command significant rent premiums or attract transit-dependent professionals; the walk and bike scores of 75 and 73 suggest viable neighborhood amenities within a ~1-mile radius, but last-mile mobility to Dallas employment centers (likely 15–20 minutes by car) will remain a friction point for renters without vehicles. This location profile matches a secondary market renter—relatively affluent, car-owning professionals willing to trade proximity to downtown for suburban walkability and newer product.
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Pipeline Impact: Negligible Risk
With 0.0% pipeline penetration and zero competing projects under construction in the submarket, this property faces no near-term supply headwinds. The absence of permitted projects provides pricing power and occupancy stability through the completion cycle. At 65% construction completion, lease-up timing will depend on delivery date—confirm whether absorption windows overlap with any pipeline starts in adjacent submarkets.
No multifamily construction permits found within 3 miles
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No active debt and single institutional owner suggest stabilization hold rather than refinancing risk. The property carries zero leverage despite a $48.7M valuation across 340 units ($143.2K per unit in appraised value), indicating either full equity ownership or recent payoff—unusual for a 2021-built asset still under institutional control. The absentee corporate owner (SAF 100 N CENTRAL entities) has held since March 2021 with a single IT deed transfer, signaling a buy-and-hold thesis with no flip dynamics; the five-year hold and absence of debt maturing creates minimal distress indicators. Without loan data, DSCR cannot be assessed, but the debt-free position eliminates near-term refinancing pressure and suggests the sponsor is either self-funding operations or has already exited leverage.
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Belt + Main NC is priced as a value-add despite stabilized operations, trading at an 8.18% implied cap rate versus a 5.59% submarket benchmark. The $11.7K NOI per unit significantly outpaces Dallas Class A stabilized norms (~$8–9K), suggesting either above-market rents or expense discipline—the 45% opex ratio supports the latter. However, the $143.3K implied price per unit (derived from $3.98M NOI ÷ 8.18% cap) sits 5.8% below the submarket's $151.9K comp, flagging either a distressed sale or off-market positioning; the appraised value of $48.7M doesn't reconcile cleanly with this pricing without additional debt or seller financing context. The 1.2% vacancy and 99.0% effective rent collection indicate lease-up completion risk may be priced into the spread.
Estimated from loan records, rental listings, and appraisal data using industry-standard assumptions.
Computed from nearby properties within 3 miles of similar vintage
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Belt + Main is a 340-unit garden-style apartment community in Richardson completed in 2021 with wood-frame construction across a single story, delivering 423.9K SF of gross building area. Unit finishes are premium throughout—quartz countertops, spa bathrooms, floor-to-ceiling windows, in-unit washer/dryers, and smart home technology—positioning the asset in the upper-middle market segment. The property benefits from a Walk Score of 75 in Richardson's Core District with proximity to DART rail, major employers, and retail; Google rating of 4.2 suggests solid operational execution. Parking type is not specified in available data, and no utilities are included in rent; the community is pet-friendly.
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Rental Performance Interpretation: BELT + MAIN NC
This 65%-complete, 340-unit property is undershooting market rents for 1-bedroom units by $280–$440/month against comparable submarket benchmarks ($1,515 for 1BR), suggesting either aggressive lease-up pricing or a product/location positioning below market. The 8-week concession package is aggressive for a stabilizing asset, indicating meaningful leasing velocity needed to reach stabilization; paired with only 4 active listings and 21 available units (6.2% availability as of late March 2026), the property appears to be leasing steadily but at below-market rents. Rent variance within recent leases ($1,595–$1,930 for 1BR) reflects either unit mix heterogeneity or selective discounting; the $1,834 average is 2.0% below the March snapshot average of $1,834.33, suggesting flat leasing momentum with continued reliance on concessions to move units.
Estimated from listed vacancies vs total units
Min/avg/max asking rents from property website
| Unit | Beds | Baths | Sqft | Rent | Status | Listed | Days |
|---|---|---|---|---|---|---|---|
| 1BR | 1 | 778 | $1,930 | Active | Mar 24 | — | |
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Mar $1,930
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| 1BR | 1 | 718 | $1,835 | Active | Mar 24 | — | |
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Mar $1,835
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| 1BR | 1 | 688 | $1,824 | Active | Mar 24 | — | |
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Mar $1,824
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| 1BR | 1 | 688 | $1,595 | Active | May 16 | 326 | |
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May $1,595
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| Unit 56 | 1BR | 1 | 579 | $891 | Inactive | Jan 21 | 98 |
| Unit 54 | 1BR | 1 | 579 | $891 | Inactive | Apr 25 | 1 |
| Unit 53 | 1BR | 1 | 579 | $891 | Inactive | Apr 24 | 1 |
| Unit 50 | 1BR | 1 | 579 | $891 | Inactive | Apr 21 | 1 |
| Unit 49 | 1BR | 1 | 579 | $891 | Inactive | Apr 20 | 1 |
| Unit 41 | 1BR | 1 | 579 | $891 | Inactive | Apr 11 | 1 |
| Unit 37 | 1BR | 1 | 579 | $891 | Inactive | Apr 8 | 1 |
| Unit 36 | 1BR | 1 | 579 | $891 | Inactive | Apr 7 | 1 |
| Unit 35 | 1BR | 1 | 579 | $891 | Inactive | Apr 5 | 2 |
| Unit 33 | 1BR | 1 | 579 | $891 | Inactive | Apr 4 | 1 |
| Unit 32 | 1BR | 1 | 579 | $891 | Inactive | Apr 3 | 1 |
| Unit 31 | 1BR | 1 | 579 | $891 | Inactive | Apr 2 | 1 |
| Unit 30 | 1BR | 1 | 579 | $891 | Inactive | Mar 31 | 2 |
| Unit 28 | 1BR | 1 | 579 | $891 | Inactive | Mar 30 | 1 |
| Unit 27 | 1BR | 1 | 579 | $891 | Inactive | Mar 29 | 1 |
| Unit 26 | 1BR | 1 | 579 | $891 | Inactive | Mar 28 | 1 |
| Unit 24 | 1BR | 1 | 579 | $891 | Inactive | Mar 26 | 1 |
| Unit 23 | 1BR | 1 | 579 | $891 | Inactive | Mar 25 | 1 |
| Unit 22 | 1BR | 1 | 579 | $891 | Inactive | Mar 23 | 2 |
| Unit 17 | 1BR | 1 | 579 | $891 | Inactive | Mar 19 | 1 |
| Unit 16 | 1BR | 1 | 579 | $891 | Inactive | Mar 18 | 1 |
| Unit 14 | 1BR | 1 | 579 | $891 | Inactive | Mar 17 | 1 |
| Unit 13 | 1BR | 1 | 579 | $891 | Inactive | Mar 16 | 1 |
| Unit 12 | 1BR | 1 | 579 | $891 | Inactive | Mar 15 | 1 |
| Unit 9 | 1BR | 1 | 579 | $891 | Inactive | Mar 13 | 1 |
| Unit 8 | 1BR | 1 | 579 | $891 | Inactive | Mar 12 | 1 |
| Unit 6 | 1BR | 1 | 579 | $891 | Inactive | Mar 11 | 1 |
| Unit 5 | 1BR | 1 | 579 | $891 | Inactive | Mar 9 | 1 |
| Unit 1 | 1BR | 1 | 579 | $891 | Inactive | Mar 6 | 1 |
| Unit 98 | 1BR | 1 | 579 | $891 | Inactive | Mar 3 | 2 |
| Unit 96 | 1BR | 1 | 579 | $891 | Inactive | Mar 1 | 1 |
| Unit 95 | 1BR | 1 | 579 | $891 | Inactive | Feb 28 | 1 |
| Unit 91 | 1BR | 1 | 579 | $891 | Inactive | Feb 25 | 2 |
| Unit 90 | 1BR | 1 | 579 | $891 | Inactive | Feb 24 | 1 |
| Unit 85 | 1BR | 1 | 579 | $891 | Inactive | Feb 20 | 2 |
| Unit 84 | 1BR | 1 | 579 | $891 | Inactive | Feb 19 | 1 |
| Unit 83 | 1BR | 1 | 579 | $891 | Inactive | Feb 17 | 1 |
| Unit 81 | 1BR | 1 | 579 | $891 | Inactive | Feb 16 | 1 |
| Unit 80 | 1BR | 1 | 579 | $891 | Inactive | Feb 15 | 1 |
| Unit 79 | 1BR | 1 | 579 | $891 | Inactive | Feb 14 | 1 |
| Unit 78 | 1BR | 1 | 579 | $891 | Inactive | Feb 13 | 1 |
| Unit 75 | 1BR | 1 | 579 | $891 | Inactive | Feb 10 | 1 |
| Unit 74 | 1BR | 1 | 579 | $891 | Inactive | Feb 8 | 2 |
| Unit 71 | 1BR | 1 | 579 | $891 | Inactive | Feb 5 | 1 |
| Unit 69 | 1BR | 1 | 579 | $891 | Inactive | Feb 4 | 1 |
| Unit 68 | 1BR | 1 | 579 | $891 | Inactive | Feb 3 | 1 |
| Unit 67 | 1BR | 1 | 579 | $891 | Inactive | Feb 2 | 1 |
| Unit 66 | 1BR | 1 | 579 | $891 | Inactive | Feb 1 | 1 |
| Unit 65 | 1BR | 1 | 579 | $891 | Inactive | Jan 31 | 1 |
| Unit 64 | 1BR | 1 | 579 | $891 | Inactive | Jan 30 | 1 |
| Unit 62 | 1BR | 1 | 579 | $891 | Inactive | Jan 27 | 8 |
| Unit 61 | 1BR | 1 | 579 | $891 | Inactive | Jan 26 | 7 |
| Unit 60 | 1BR | 1 | 579 | $891 | Inactive | Jan 25 | 7 |
| Unit 59 | 1BR | 1 | 579 | $891 | Inactive | Jan 24 | 7 |
| Unit 55 | 1BR | 1 | 579 | $891 | Inactive | Jan 19 | 7 |
| Unit 51 | 1BR | 1 | 579 | $891 | Inactive | Jan 16 | 8 |
| Unit 47 | 1BR | 1 | 579 | $891 | Inactive | Jan 15 | 8 |
| Unit 45 | 1BR | 1 | 579 | $891 | Inactive | Jan 14 | 8 |
| Unit 44 | 1BR | 1 | 579 | $891 | Inactive | Jan 11 | 9 |
| Unit 42 | 1BR | 1 | 579 | $891 | Inactive | Jan 10 | 8 |
| A1 | 1BR | 1 | 791 | — | Inactive | Mar 24 | — |
| A2 | 1BR | 1 | 709 | — | Inactive | Mar 24 | — |
| A2A | 1BR | 1 | 1,038 | — | Inactive | Mar 24 | — |
| A4 | 1BR | 1 | 733 | — | Inactive | Mar 24 | — |
| A6 | 1BR | 1 | 783 | — | Inactive | Mar 24 | — |
| A7 | 1BR | 1 | 874 | — | Inactive | Mar 24 | — |
| A8 | 1BR | 1 | 904 | — | Inactive | Mar 24 | — |
| B1 | 2BR | 2 | 1,126 | — | Inactive | Mar 24 | — |
| B2 | 2BR | 2 | 1,156 | — | Inactive | Mar 24 | — |
| B2A | 2BR | 2 | 1,171 | — | Inactive | Mar 24 | — |
| B3 | 2BR | 2 | 1,269 | — | Inactive | Mar 24 | — |
| B4 | 2BR | 2 | 1,322 | — | Inactive | Mar 24 | — |
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Affordability ceiling constrains upside; affluent urban core masks broader workforce demand. The 1-mile radius median household income of $101.6K supports the $1.8K rent (18.9% ratio), but renter concentration drops to 39.4%—indicating owner-occupied dominance and limited rental demand in the immediate submarket. The 3- and 5-mile rings reveal the true opportunity: 54.9% and 56.7% renter occupancy with median incomes of $84.7K–$85.8K, yet affordability ratios spike to 23.2% and 21.7%, signaling rent pressure on the broader market. Income distribution is bimodal and top-heavy across all radii—30.1% earn $150K+ within 1 mile versus 20.6% at 3 miles—suggesting this asset captures affluent renters near the core but may face headwinds converting workforce renters (35% earn under $75K at 3 miles) at current pricing.
Source: US Census ACS 5-Year Estimates (2023) · 4 tracts (1mi)
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Critical data integrity issue prevents analysis. The unit mix shows 61 one-bedrooms against a 340-unit total (17.9% of units), yet listings data reports only 4 one-bedrooms at $1.796K. The remaining 279 units (82.1%) are unaccounted for—no studios, twos, or threes are recorded despite being listed in the schema. Without complete bedroom distribution and rent figures across all unit types, assessing concentration risk, rent positioning, and demographic alignment is impossible. Clarify whether the property is genuinely 65% one-bedroom (unusual for a 340-unit asset) or if backend data is incomplete.
Estimated from 61 listed units (17.9% of 340 total)
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Pet-friendly apartments
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Appraisal History – Belt + Main NC
With only one appraisal on file (2025: $48.7M), trend analysis is impossible, but the per-unit basis ($143.2K) appears depressed for a 2021-vintage 65%-complete asset, suggesting either conservative lender valuation or market softness in the submarket. The improvement-to-land split (93.1% / 6.9%) is typical for stabilized multifamily but offers minimal redevelopment optionality given the recent vintage and incomplete stabilization. YoY comparison data is absent; prior appraisals would clarify whether recent completions are driving value accretion or whether the property has absorbed rent concessions or lease-up delays.
| Year | Total Value | Change |
|---|---|---|
| 2025 | $48,694,450 |
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Rating deterioration signals operational strain during lease-up. The 4.0-point drop from prior 6-month average (4.3) to recent (3.9) reflects a bimodal distribution: 64 five-star reviews cluster around leasing staff (Kylan, Zach, Hannah) and amenities, while 16 one-star reviews concentrate on move-in friction, operational delays, and infrastructure issues (water billing anomalies $150–$400/month, car break-ins, unresponsive leasing during pre-occupancy). The 65% completion status likely explains turnover—early movers absorb construction noise and systems debugging that later residents won't face. Management competency appears siloed: leasing execution is strong, but post-occupancy operations (utilities, security, maintenance responsiveness) lack consistency. This pattern typically resolves post-stabilization but introduces lease renewal risk if operational issues persist beyond 12 months.
83 reviews total
I’ve lived here for five months, and overall everything has been great. Maintenance requests are handled quickly, and it’s the most comfortable apartment I’ve lived in during my time in Dallas.
However, one star has to be deducted due to the garage gate that has been broken for nearly half a year without being fixed, as well as messages that were sent but never received a response.
Owner response
We value your input about the garage gate and communication issues. Contact us at (888) 220-4923 to resolve these concerns.
-Belt + Main Management
I’m a resident here, and the new management is great! I’ve lived in multiple apartment in the DFW area but this has by far been the best experience. I love the location and it’s always lively with retail downstairs. I also find the new management amazing and very organized. I would suggest moving here if you were thinking of doing so!!
Also special shout to Kylan, he is the best.
Owner response
Thank you for your wonderful feedback! We're thrilled you love the location and find our management organized. Special thanks for recognizing Kylan!
-Belt + Main Management
UPDATE: It’s been a very disappointing move in process, with a very nerve wrecking experience having to deal with certain things I was told I wouldn’t be. The treatment and the way I’m spoken to is horrible. Many more things to say but I’m unfortunately regretting renewing already. My new apartment was given to me so dirty and the staff were not great at responding and they were mean and cruel. Like a mask falling off.
After 15 months at Belt and Main, I can say it was a roller coaster to say the least. However, I am thankful for being patient until Belt and Main reached their potential, with so many more exciting things on the way.
I am happy to be renewing my lease, and to give the biggest shoutout to the leasing team, all of them. Most importantly their leasing manager, Kylan. He has been a joy to work with. I’m super thankful for him and the team❤️
Owner response
Thank you so much for taking the time to share your experience at Belt and Main. We truly appreciate your patience and understanding over the past 15 months, and we are grateful that you chose to stay with us as the community has continued to grow and improve.
We are especially pleased to hear your kind words about our leasing team and, in particular, Kylan. Your recognition means a great deal to him and the entire team, and we will be sure to share your message with them.
Thank you again for renewing your lease and for being a valued resident of Belt and Main. We are excited about what’s ahead and look forward to continuing to provide you with a positive living experience.
Warm regards,
Community Director, Danny Cardenas
Owner response
We apologize for falling short of your expectations. Please contact us at (888) 220-4923 to discuss your experience.
-Belt + Main Management
As an apartment locator, Danny was extremely helpful with my client, as well as response time with any questions I had. Great property, and management.
Owner response
Thank you for recognizing Danny's helpful service and quick response time. We appreciate your trust in our property and management.
-Belt + Main Management
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